�ݺ�ߣ

1. CIGARETTE Analysis IN INDIAReviewed by:-LALIT SONI (A-73)

2. THE INDUSTRY IN SPECIFIC The cigarette industry is one of the oldest industries in India.

3. It is an important AGRO based Industry.

4. It is highly labor intensive & provides livelihood to about 5 million people directly and indirectly.

5. Cigarette is an item falling under the First Schedule to the Industries (Development & Regulation) Act, 1951 and requires an industrial license.

6. India is the second largest producer of tobacco in the world.

7. It exports a good amount of cigarette in various countries, which generates a handsome amount of revenue for the company.Cigarette exports during 2007-08 increased by 11 % in volume terms over the exports of previous year.

8. Major markets for cigarettes are UAE and USA, Romania, Saudi Arabia and Iraq where the demand for generic low cost cigarettes is growing.THE INDUSTRY IN SPECIFIC

9. Cigarettes: Growth potentialCigarettes account for only 15% of tobacco consumed in India unlike world pattern of 85% due to prolonged punitive taxation

10. Cigarettes (15% of tobacco consumption) contribute nearly 85% of Revenue to the Exchequer from tobacco sector

11. Of the 58% of adult Indian males who consume tobacco, barely 15% can afford cigarettes

12. Biri : Cigarettes ratio = 10 : 1

13. Annual per capita adult cigarette consumption in India is appx. one tenth world average : 85

14. Future growth depends on relative rates of growth of per capita income and moderation in taxesCigarettes: Growth potential15 % cigarettes

15. Surveyed as per March-2009

16. LIST OF MAJOR PLAYERS IN INDIAN CIGRATTE INDUSTRYGodfrey Phillips (India) Ltd.

17. V.S.T. Industries Ltd.

18. ITC Limited

19. G.T.C. Industries Ltd.Market shareGTC 8%GPI 12%ITC 72 %

20. BCG Matrix?Market attractiveness & Competitive strength is also important.

21. ITCONE OF INDIA’S MOST VALUABLE CORPORATIONSOne of India’s premier private limited groups with over 99 years.

22. Large & established Distribution Networks.

23. Annually turnover of the co. is RS 2888 Crore

24. It is one of the eight Indian companies to feature in Forbes A-list in 2004.

25. It has more then 21,000 employees at more then 60 location across India with 4,86,000 shareholders.

26. Ranks No. 4 among Indian listed Private Sector Companies bymarket cap. (@ April 09)

27. Rated as- one of India’s Most Respected Companies(IMRB-Business world Survey 2006)ITCHISTORY OF THE COMPANYOn 24th Aug. 1910 the company was incorporated as a private company under the name, Imperial Tobacco Co. of India ltd.

28. On 27th Oct. 1954 the company was converted into a public limited company.

29. The name of the company was changed from the ImperialTobacco co. of India ltd., to India Tobacco co. ltd. In May 1970.

30. On Oct. 1972 company entered into Hotel business.

31. On 2000 company has launched a project “ e- choupal” in Bhopal to Web-enable farmers to make a beginning in Agriculture e-trade.

32. During the same year ITC has launched Wills sport, a full range of internationally styled premium wear for Men & Women.Vision and MissionVisionSustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders.MissionTo enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

33. They have a DIFFERANTIAL MARKETING STRATEGY type.

34. Cigarette companies manipulate menthol levels to lure young smokers

35. Major brands and their advertising campaigns

36. Always use their existing channels.

37. Utilizing nominal resources related with the brand

38. Brand Ambassador are selected according to the brands and mostly are YOUTH ICONS

39. They emphasize on going with the FLOW and making their Followers . MARKETING STRATEGY

41. FMCG- CIGARETTES

42. ITC’SCIGARETTE BUSINESSMarket leader in India.

43. Powerful Brands across segments.

44. Leadership in all segments - geographic & price.

45. Extensive FMCG distribution network. Direct servicing of 1,00,000 markets & nearly 2 million Retail outlets.Exciting long term growth potential.

46. World-class state-of-the-art technology and products.Investment - Rs.10 billion in six yearsAbout 71% of the Total Turnover depends upon this Business.CIGARETTE PRODUCTS Super Premium Products

47. InsigniaITC Insignia. 97 mm.Cost: Rs 130 for 20 ‘‘Where quality touches infinity’’, ‘‘redefine perfection’’ Advertised in Higher SES area555ITC 555 premium filter: regular 84 mm.Cost: Rs 100 for 20Advertised in Higher SES

48. India KingITC India King. 84 mm.Cost: Rs 100 for 20“Rule your World”Advertised in Higher SES areaWills Silk Cut(king size) ITC Wills Silk Cut Filter: 84 mm. Cost: Rs 88 for 20 ‘‘A blend so right a filter so fine’’ Advertised in Higher SES

49. Premium Products

50. Wills Classic/Mild/Regular/Menthol / Ultra MildITC Wills Classic/Mild Filter: King 84 mm. Cost: Rs 94 for 20 ‘‘Discover a passion’’ Advertised in Higher SESWills Navy Cut(Filter Tipped)ITC Wills Navy Cut Filter: ,74 mm. Cost: Rs 68 for 20 ‘‘Made for each other’’ Advertised in Higher SES

51. Wills Navy Cut(Duotec)ITC Wills Navy Cut Filter: ,84 mm. Cost Rs 80 for 20Advertised in Higher SESNavy Cut(Regular Size)ITC Wills Navy Cut Filter: ,69 mm.Cost Rs 48 for 20 Advertised in Higher and Lower SES.

52. Gold Flake(Premium) ITC Gold Flake Premium: Regular 69 mm. Cost: Rs 58 for 20 ‘‘It’s Honeydew Smooth’’, Smooth, exquisite, timeless. But then, all art is’’ Advertised in Higher and lower SESGold Flake King/Lights/Ultra Light Filter ITC Gold Flake King/Light: Regular 84 mm.Cost: Rs 88 for 20“Now in a Bevelled Edge pack” Advertised in Higher and lower SES

53. benson & hedges(light & hard)

54. B & H under ITC Regular Size 84mm.

55. Cost : Rs 100 for 20

56. Advertised in Higher and Lower SES

57. Marlboro (light & hard)

58. Phillip Morris under ITC Regular Size 84 mm.

59. Cost : Rs 100 for 20

60. Advertised in Higher and Lower SESBingo Products

61. Wills Flake

62. ITC Wills Flake Filter Regular Size 69mm.

63. Cost : Rs 58 for 20

65. Bristol

66. ITC Bristol Regular Size 69 mm.

67. Cost : Rs 32 for 20

68. ‘‘Rise to the �ٲ��ٱ�’�ę

69. Advertised in Higher and Lower SESSWOT Analysis StrengthBiggest and the largest player in the Indian tobacco market with a market share of 80%.Its Gold Flake tobacco brand is the largest FMCG brand in India - and this single brand alone holds 70% of the tobacco market.WeaknessIt still has to consolidate its foot in the cigar market largely dominated by Godfrey Philips.

70. SWOT Analysis OpportunitiesITC is moving into new and emerging markets like developing countries of Eastern Europe, Africa etc.ThreatsThe obvious threat is from competition, both domestic and international.Health hazardIncreasing tax in Cigarettes

71. Entry Barrier ANALYSIS

72. Supplier Bargaining Power

73. Buyer's Bargaining Power

74. Industry Rivalry

75. SubstitutesPorter’s Five Forces analysis

76. Summary on ITC’s SBUs

77. GPI- Cigarettes

78. The second largest player in the Indian cigarette industry.

79. Annual turnover exceeds INR 1800 crore (approx. US $369.6 million)

80. Has two major stakeholders, one of India's leading industrial houses - the K. K. Modi Group and one of the world's largest tobacco companies, Philip Morris.Godfrey Phillips India ltd.

81. GPIHISTORY OF THE COMPANYIncorporated in India in 1936, the Company established its own manufacturing facilities in 1944On 1946 GODFREY PHILLIPS became a Public Ltd. Co. with its manufacturing operations in Mumbai Its products are distributed through an extensive India wide network comprising 484 exclusive distributors and over 800,000 retail outlets

82. Vision and Mission VisionTo become a leading tobacco player in India and beyond.Missionempowers all its people to think and act radically, stretch relentlessly and generate path breaking ideas and strategies to propel the Company. This helps to create and build powerful brands with unmatched service and world class processes.

83. MAJOR Brands Four Square FilterGPI Four Square Filter: Regular.69 mm Cost: Rs 48 for 20 ‘‘Man with the smooth edge’’ Advertised in Higher and Lower SESStellarGPI Stellar Slims Cost: Rs76 for 20 “Low nicotine, High Satisfaction” Advertised in Higher SES area

84. GPI Red and White

85. GPI Red & White flake

86. Text in Hindi ‘‘Hum red and white peenewalonkibaat hi kuchaurhai’’ Cost: Rs 48 for 20 Advertised in Higher and Lower SESI-Gen

87. GPI Red & White Regular .

88. Introduced India’s 1st King size 5’s pack

89. India’s 1st Euro Norm 10-1-10 cigarette holds the promise of an advanced cigarette quality and immense style.Advertised in Higher and Lower SESjaisalmer

90. GPI Jaisalmer Premium king size .

91. It is a luxurious blend of finest sun dried Virginia tobaccos which deliver a smooth mellow flavor.Advertised in Higher and Lower SES

92. north pole

93. GPI North Pole menthol

94. largest selling menthol cigarette in India

95. Advertised in Higher and Lower SEScavanders

96. GPI’s Oldest & most trusted brand.

97. providing superb value and satisfaction

98. Cost:Rs 68 for 20

100. tipper

101. Phillip Morris Tipper

102. The fastest growing micro segment brand

103. Advertised in Higher and Lower SESSWOT AnalysisStrengthThe second biggest tobacco company in IndiaThe first and only tobacco company to organize the fragmented cigar market in India and secure its position as the market leader in the cigar distribution.Partnering with some of the top most players in the international tobacco industry. Weaknesslow popularity of most of its products No sole authority

104. SWOT AnalysisOpportunitiesAlready present in the Middle East, West Africa, South East Africa and South East Asia, GPI can strengthen its position as an international player by entering new markets.Even expanding market share in the Indian tobacco market is an opportunityThreatsITC getting into the cigar marketIt has a mere 12% in market share

105. New Entries:

106. Buyers bargaining powers:Oligopoly market situation.➢ Suppliers bargaining power:Fragmentation, consolidation & integration.Low switching costs➢ Threat of substitutes:Depends on buyer to buyer. Some are Brand Loyalists.➢ Competitive rivalry:New innovative products by rivals.Porter’s Five Forces analysis

107. Golden tobacco ltd.

108. GOLDEN TOBACCO LIMITEDProfileGPC is a professionally managed organization in the field of tobacco and tobacco related products.

109. Established in the year 1930 by the late ShriNarseeMonjee.

110. GTC is the first wholly owned company specializes in manufacturing & exporting an exclusive range of Cigarettes, Flavor Cigar & Non Tobacco smoking product.

111. GTC has manpower strength of 2000 employees spread across manufacturing.

112. The Company has two major production facilities in Mumbai as well as Baroda.Vision and MissionVision

113. To be a largest, Human sensitive , Global Tobacco Company.

114. Mission

115. Constant R & D to develop the finest blends guided by relentless focus to deliver world class packaging, with the aim to exceed expectations of our consumers both in India and around the globe . All of our long-term strategies & short-term will be bound by the finest standards of professionalism and dedication.MARKETING STRATEGYWe work with commitment , dedication & Integrity towards a common goal.

116. We are an equal opportunity Employer.

117. We believe that learning is a life long process & provide an environment attuned to growth.

118. We are a balance of the boldness, energy and courage of youth, sharpened by the experience, foresightedness and wisdom of veterans.Major brandsPANAMA

119. A Legendry brand of GTC.

120. The company has launched several variants in the Panama portfolio.

121. Some of these are:

122. Panama Virginia Regular

123. Panama Filter

124. Panama Gold

125. Panama Premium Filter

126. Panama Delight

127. Panama Menthol

128. Panama Mini Kingschancellor

129. The Chancellor name is given to Golden Tobacco’s Finest Blends.

130. Chancellor as a symbol of quality cigarettes.

131. Chancellor Browns:

132. A unique Premium blend in the king size segment

133. It is a sophisticated & stylish product.

134. Chancellor Royale:

135. Which appeals to the modern age consumers who have royal tastes & hearts of Gold.

136. Chancellor Exclusive:

137. Unique Brown Cigarettes in Regular size with Distinctive Flavor.

138. Chancellor Harvard Luxury:

139. A Consumer’s Favorite since ages.

140. Chancellor Lights:

141. A mind blend of finest tobacco, in a style White pack.Golden

142. Carving a niche for itself in the crowded marketplace is the Golden’s Brand.

143. An assurance of quality, for the value conscious smoker.

144. Golden’s Gold Flake

145. A strong blend.

146. Which allows the smoker to derive immense pleasure.Golden’s Major

147. A tribute to the Macho, Courageous and Bold personalities.

148. The packaging of Golden major has been inspired from the Defense fraternity.taj chap

149. A heritage brand of Golden Tobacco

150. Market for more than 35 years.

151. The only Premium brown cigarette in the non filter segment.style mini kings

152. Launch more than 25 years ago

153. To cater to the changing youth of the country, The name STYLE says it all.A distinctive blend , which was very well accepted by the Indian Youth. steel(Regular & king size)

154. Steel-” It Separates Men From Boys”.

155. Targeted at the youthful Rich & smooth smoker, With new look packaging & style.Regular size of Steel has been a huge success.

156. June(Light & menthol Flavors)

157. Premium quality Virginia blend producing rich & pleasant characteristics.June Slim has been designed meticulously to suit the life styles of those who like to carry themselves.

158. just black

159. A Flavored Filter Cigar

160. Flavors: Full flavor, mild, menthol, cherry, Chocolate vanilla, peach, rum, raspberry, Sour apple, strawberry & grapes. lips

161. Lips flavored cigars(in tube pack)have a sweet filtered tip and are loaded with flavor.Each cigar is packed in its own individual plastic tube.

162. An ideal product to carry around in your pocket.Vazir sultan Tobacco Industries ltd.

163. Vst ltd.ProfileThe company was incorporated in 1930 at Hyderabad .

164. The third largest player of Cigarette industry in India.

165. In 1984 the name of the Company was changed from The Vazir Sultan Tobacco Co. Ltd. to VST Industries Ltd.

166. The Company embarked upon a major modernization program designed to improve its competitive ability in domestic and international markets.

167. The company recorded revenues of INR3,401.7 million (approximately $84.5 million) in the fiscal year ended March 2008.

168. The Company manufactures and distributes Cigarettes The products are sold under the trade names `Charminar Specials', `Shah-I-Deccan', `Qila', `High Court', `Vazir' and `Ambassador'.chArms

169. A Legendry brand of VST.

170. ‘‘The taste that sets you free’’

171. Advertised in Lower SESMajor brands

172. Charminar

173. A Legendry brand of VST.

174. The company has launched several variants in the Charminar portfolio.

175. Some of these are:

176. Charminar Special Filter

177. Charminar Plain

178. Charminar Standard.

179. Advertised in Lower & High SES Area.

180. Thank you

�ݺ�ߣ

Cigarettes Brands In India

More Related Content

Cigarettes Brands In India